NEWS
Written by Fazrina Izzma
In response to the pressing demand for affordable housing in Malaysia, PR1MA Corp, a prominent government agency, is taking proactive measures to bridge the supply-demand gap in the affordable housing sector. Their strategic approach encompasses eight core developments tailored to attract potential home buyers while addressing the diverse needs of the population. This article delves into PR1MA's initiatives and their impact on the Malaysian housing landscape.
One notable emphasis of PR1MA's strategy is the Transit-Oriented Development (TOD) model. Inspired by the success observed in cities like Hong Kong and Singapore, TOD projects optimize urban land use and promote the use of public transportation. PR1MA Corp is aligning itself with this trend, envisioning TODs that combine housing, facilities, and sustainable elements, all centered on social integration and inclusivity.
An example of this approach is the Astrum Ampang Residency, a TOD development in Kuala Lumpur, targeting young professionals seeking homes near transport hubs in Kuala Lumpur. The success of this project highlights the growing interest in TODs and their potential to reduce dependency on private transport, indirectly increasing disposable household income.
Despite the booming demand for affordable housing, the industry has faced challenges, notably exacerbated by the global COVID-19 pandemic. Labor shortages and escalating building material costs have hindered construction projects. Furthermore, the pandemic's economic impact has affected accessibility to home ownership, highlighting the critical need for affordable housing solutions. PR1MA Corp has formulated strategic steps to accelerate growth in the affordable housing sector, recognizing it as a fundamental driver of the national housing agenda.
To address these challenges and accelerate growth in the affordable housing sector, PR1MA has adopted strategic measures. This includes forming strategic partnerships with government agencies and industry experts to enhance the quality of affordable housing projects across the nation. By aligning development programs with market demands, PR1MA aims to bolster its position in driving affordable housing development, providing homeownership opportunities for the M40 group, and enhancing overall community life quality.
In conclusion, PR1MA Corp's strategic initiatives are set to reshape Malaysia's affordable housing landscape, offering prospective homeowners a range of housing options that align with their unique needs and preferences.
Stay informed about the latest developments and explore affordable housing opportunities through Property Genie listings platform. Together, let's work towards a brighter and more accessible future in Malaysian real estate.
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Article Highlights
Affordable housing Malaysia
PR1MA Corp
Real Estate
B40
M40
Astrum Ampang Residency
Property Malaysia
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